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Alex | Diven Hair Design Is Now Part of Hair Affair



[Jakarta, Indonesia] - In a move aimed at attracting a more diverse clientele while reinforcing the brand's identity, Alex Diven Salon, located in Pakubuwono, Jakarta Selatan, announced its rebranding and become part of Hair Affair. The decision to rebrand comes as Hair Affair expands aggressively to meet the growing demand for upscale hair care in the local market. Just the same as Hair Affair's first branch located at Two Seasons Puri Indah, this new brand identity is designed to reflect a more modern and inclusive sensibility, while still keeping the salon's commitment to providing customers with the highest level of luxury and quality hair care. The new name and look mark a significant shift for the company, which has built a loyal following of customers over the years.


The Hair Affair management team believes that the rebranding will help attract new customers, particularly millennials and gen z, who are increasingly seeking salons that place a premium on inclusivity and diversity. Hair Affair aims to be at the forefront of this shift, offering a unique and welcoming experience to all customers, regardless of their age and gender.


"We are excited to announce the rebranding of Alex Diven Salon as Hair Affair", said Janice Subowo, CEO of Two Seasons Beauty Space. "We believe that this move will help us connect with new customers and strengthen our position in the market. At Hair Affair, we believe that looking good is feeling good, and we are committed to providing our clients with the best hair care services possible."


Hair Affair will continue to offer the same exceptional services and products that customers have come to expect, with a renewed commitment to providing a welcoming, inclusive and modern space for everyone.




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